Leerdammer’s ‘Deliciously Different’ Advertising Campaign
Lactalis UK & Ireland is set to launch an impactful out-of-home campaign this autumn, aimed at engaging shoppers across the nation with its popular cheese...
Author : FAB Team
UK Food Stores Lead the Way in Retail Growth Recovery
The performance of UK retailers in August showed signs of improvement compared to the previous month, with sales volumes rising by 1.2%. This increase in...
J20 Introduces Exciting New Ready-to-Drink Mocktail Selection
J2O is expanding its offering with a new range of ready-to-drink (RTD) Mocktails, catering to the growing demand for non-alcoholic options. The premium range includes...
General Mills Prioritizes Effective Brand Building Over Heavy Discounts to Win Over Consumers
In the ever-evolving food and beverage industry, General Mills recognizes the importance of adapting to changing consumer preferences in order to maintain growth. While...
Nightmare for Producers or Brand Boost?
The reformulation webinar, hosted by Bakery&Snacks, aims to explore the impact of reformulation on the food industry, specifically in the bakery and snacks sectors, and...
50/50 Loaf: The Ultimate Choice for White Bread Enthusiasts
The bakery ingredients supplier has conducted extensive research including ‘shopalong’ reviews, focus groups, and online surveys to gauge public perception of grains and seeds in...
Rude Health Supports Nutrition-Focused Approach in Response to Plant-Based Trend
Rude Health, a London-based brand, is not trying to replicate traditional dairy with its plant-based alternatives. Instead, it aims to offer a unique and appealing...
The Impact of Tastewise’s TasteGPT Tool on NPD
AI is transforming various industries, including images, sound, text, and most notably, food and beverage. Tastewise, a marketing technology company from Israel, is aiming to...
EU to Enforce Ban on ‘Climate Neutral’ Claims Until 2026
The European Union (EU) has agreed to ban generic environmental claims in an effort to combat greenwashing and protect consumers. These claims include terms like...
Jacob’s gains two new additions
Jacob’s Cheddars Cheese & Pickle and Jacob’s Mediterranean Rosemary crackers are strategically designed to attract younger shoppers who are seeking trendy flavors and drive sales....