Zespri Aims for Sales Growth in China Through New Partnerships
New Zealand-based kiwifruit marketer Zespri has signed MoUs with distributors and retailers in China. This strategic move aims to double its sales in the burgeoning...
Tag : marketing
Kingsmill 50/50 to Remove Whole Grain Labeling
The Real Bread Campaign, a UK initiative advocating for additive-free bread and transparent labeling, has lodged a complaint with the Advertising Standards Authority (ASA) regarding...
Revamped On-Pack Design for One Water
As the brand indicates, the updated visual identity draws inspiration from its original logo, which features two inverted water droplets shaping a heart. This rebranding...
Hunt Hanson Creates New Identity for Freixenet’s Cordon Negro Wine
Freixenet has embarked on a rebranding initiative to modernize its identity and enhance the premium perception of its wines. This strategic move aligns with current...
Kraft Heinz Emphasizes Marketing Innovation to Boost Sales
Kraft Heinz aims to strengthen sales through marketing and innovation; however, the outlook for growth in 2025 appears subdued. CEO Carlos Abrams-Rivera emphasized that “marketing...
2 Sisters Names Paul Friston as Chief Financial Officer
Paul Friston brings over 28 years of experience with M&S, where he has excelled in various financial roles. Notably, he served as the interim chief...
Primula Targets Snack-Loving Consumers with Cheese Dippers
Primula is committed to becoming an essential snack for busy, modern lifestyles with the introduction of Primula Cheese Dippers. Known for being the only cheese...
Irish Distillers Expands Direct-to-Consumer Initiatives into New European Markets
Midleton Distillery Collection, the online shop of Irish Distillers, has announced the exciting expansion of its direct-to-consumer offerings to new European markets—Italy and Spain. This...
McCain and BrandOpus Revamp Packaging Throughout the UK and EU
McCain Foods has successfully redesigned its entire portfolio to align with a comprehensive brand refresh focused on food and beverage packaging. In this initiative, McCain...
Vault49 Unveils Illustrative Design for Angry Orchard’s New Ready-to-Drink Cocktails
Recognizing a significant opportunity within the ready-to-drink (RTD) sector, established hard cider brand Angry Orchard has introduced a line of canned cocktails featuring an apple...