Birds Eye Unveils Major Rebranding – Their Most Significant Redesign in Ten Years
This brand revitalization aims to create a cohesive look across all Birds Eye products. By positioning the brand’s iconic red leaf logo prominently at the...
Tag : marketing
Outrage in Italy over controversial ‘Divine’ potato chip advertisement
With Schubert’s Ave Maria playing in the background, the 30-second spot by Amica Chips is set in a convent with a group of nuns walking...
Kettle unveils largest Christmas marketing campaign in its history
Kettle is set to launch a half-million-pound multi-faceted campaign leading up to Christmas. The campaign, which highlights the joyful role of food during the festive...
Prepare for the Active Nutrition Summit happening next week!
The annual conference previously known as the ‘Sports & Active Nutrition Summit’ has undergone a rebranding to encompass a wider focus on supporting both active...
General Mills Prioritizes Effective Brand Building Over Heavy Discounts to Win Over Consumers
In the ever-evolving food and beverage industry, General Mills recognizes the importance of adapting to changing consumer preferences in order to maintain growth. While...
CBD brand faces significant challenges due to fundraising regulatory uncertainty
Hempen Organic, a brand that specializes in hemp food, cosmetics, and CBD products, recently encountered obstacles when it came to fundraising due to regulatory uncertainty...
Controversy over UK advertising regulations fueled by Boots’ infant formula mishap
The four paid Google ads from Boots UK Ltd were displayed to users on April 11, 2023, featuring various infant formula products, including Aptamil, Hipp...
Lidl GB Introduces Child-Friendly Packaging to Boost Sales of Fresh Fruit and Veg Snacks
Lidl, the discounter, is urging other retailers to follow its lead in eliminating unhelpful packaging on food products in order to make high-quality, healthy food...
Infant Formula Industry Counters ‘Misleading’ Lancet Papers
Breastfeeding: The Importance and Challenges in the Infant Formula Industry Breastfeeding is widely acknowledged as the best feeding option for infants due to its numerous...
Snickers Ice Cream unveils debut TV ad in £1.26m marketing campaign
From 2 July to 26 August 2023, Mars Chocolate Drinks and Treats will launch a new campaign called ‘Nothing Satisfies More’ for Snickers Ice Cream....