Pladis Expands McVitie’s Hobnobs Lineup
Pladis is excited to announce the launch of new cookie additions to its best-selling McVitie’s Hobnobs range. These include the McVitie’s Hobnobs Oaty Cookies in...
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Pladis Introduces New Trending Variant to McVitie’s Jaffa Cakes Lineup
Pladis is excited to announce the introduction of a new and popular flavor to its renowned McVitie’s Jaffa Cakes line: McVitie’s Jaffa Cakes Hot Honey...
Good Guys Bakehouse Plans Expansion Following Albert Heijn Partnership
UK challenger brand Good Guys Bakehouse is poised to accelerate its growth trajectory following its first international distribution agreement. The company, known for its savory...
Pladis Launches New Regional Hub in Saudi Arabia
UK-based snacking giant Pladis has inaugurated a new regional headquarters in Jeddah, Saudi Arabia. As the manufacturer of the McVitie’s biscuit brand and a subsidiary...
Pladis aims for a more indulgent experience with their latest, extra chocolatey McVitie’s Digestives.
Pladis has recently launched a new addition to its popular McVitie’s Digestives range: McVitie’s Seriously Chocolatey Digestives. This new offering is the most chocolatey version...
McVitie’s Strikes Gold!
Pladis is preparing to introduce the inaugural co-branded addition to its popular McVitie’s Digestives range: McVitie’s Gold Digestives. Leveraging three decades of adoration for its...
Pladis shakes things up with unique flavor combinations for Jaffa Cakes
pladis is expanding the appeal of its popular McVitie’s Jaffa Cakes brand by venturing beyond fruit for the first time in its history with what...
Pladis introduces a new, tantalizing flavor to expand the appeal of Jacob’s Crinklys brand.
pladis is aiming to boost retailers’ Crisps & Snacks sales with an exciting new flavor set to broaden the appeal of its £12.9m Jacob’s Crinklys...
Pladis enables retailers to seize greater opportunities in biscuit gifting
pladis, a leading player in the biscuit industry, is revolutionizing the way retailers approach biscuit gifting with their innovative year-round gifting range. This exciting venture,...
Flipz reveals Pladis’ most extensive on-pack initiative
Flipz ‘Grab a Grand’ is an exciting campaign aimed at driving both trial and impulse purchases. By scanning the QR code on the pack, consumers...