Reese’s Capitalises on the ‘Swalty’ Trend
Reese’s is set to broaden its UK take-home confectionery range in September with two new launches, responding to the “swalty” (sweet-and-salty) and “swavory” flavour movements...
Tag : advertising
Nestlé to Shut Down Chocolate Factory Due to Decreased Demand
Nestlé has revealed plans to shut down its facility in Diósgyőr, Hungary, by 2026. This decision is primarily influenced by a noticeable decline in the...
Nestlé Names Antonia Wanner as Head of Integrated Communications and Sustainability Strategy
Overview of Leadership Transition at Nestlé Nestlé appoints Antonia Wanner as chief communications and sustainability officer starting September Wanner brings extensive experience in legal...
TRIP Drink Advertisement Banned by Advertising Standards Authority
TRIP, known for its assortment of magnesium and CBD-infused beverages, faced a ban on its advertisement featuring the ‘Cucumber Mint – Mindful Blend Magnesium Drink’....
EFSA Welcomes New Leader: Meet Nikolaus Kriz
The European Food Safety Authority (EFSA) has appointed a new executive director, Dr. Nikolaus Kriz. His nomination marks a significant step for the organization, which...
EFSA Enhances Efficiency in Novel Food Approval Processes
The European Food Safety Authority (EFSA) recognizes the urgency to enhance its efficiency in meeting industry demands. The agency indicates it is collaborating closely with...
Carr’s Financials Surpass Expectations with New CEO Appointment
The group announced adjusted revenues and operating profits of £50.6 million (up 7%) and £5.9 million (up 62.6%), respectively, based on continuing operations. This financial...
Australia’s Regulator Rejects Authorization for Infant Formula Advertising Code
The Australian Competition and Consumer Commission (ACCC) has recently rejected a request from a local trade body to sanction an industry code aimed at limiting...
Lavazza Unveils Vibrant New Advertising Campaign
To commemorate World Earth Day, Lavazza is launched a new global campaign in collaboration with marketing firm Freeda Platform to create awareness about the importance...
Baileys Enlists Hannah Waddingham to Front Their Festive Advertising Campaign
In a grand collaboration titled ‘Symphony of Indulgence’, Baileys has joined forces with one of the UK’s most beloved actors, Hannah Waddingham. This unique and...