To commemorate World Earth Day, Lavazza is launched a new global campaign in collaboration with marketing firm Freeda Platform to create awareness about the importance of environmental preservation. The project, led by comedian and digital creator Adrian Bliss, humorously illustrates the risk of coffee scarcity due to climate change, while emphasizing the Lavazza Foundation’s efforts to train coffee growers.
Carlo Colpo, marketing communication director and brand home director of the Lavazza Group, stated, “The attention to sustainability is part of Lavazza’s journey. Involving and raising awareness about respecting the environment among as many people as possible, through original and innovative communication, is the strategy that has distinguished us for years.”
“With this digital campaign, launched on International Earth Day, we wanted to engage our audience by presenting a scenario in which coffee stocks are depleted, to promote messages of social responsibility and the sharing of good practices, initiatives that Lavazza has long been dedicated to.”
To view the campaign video on YouTube, click on the following link: https://www.youtube.com/watch?v=dfgqTbbYsKY
