Kraft Heinz Emphasizes Marketing Innovation to Boost Sales
Kraft Heinz aims to strengthen sales through marketing and innovation; however, the outlook for growth in 2025 appears subdued. CEO Carlos Abrams-Rivera emphasized that “marketing...
Tag : marketing
2 Sisters Names Paul Friston as Chief Financial Officer
Paul Friston brings over 28 years of experience with M&S, where he has excelled in various financial roles. Notably, he served as the interim chief...
Primula Targets Snack-Loving Consumers with Cheese Dippers
Primula is committed to becoming an essential snack for busy, modern lifestyles with the introduction of Primula Cheese Dippers. Known for being the only cheese...
Irish Distillers Expands Direct-to-Consumer Initiatives into New European Markets
Midleton Distillery Collection, the online shop of Irish Distillers, has announced the exciting expansion of its direct-to-consumer offerings to new European markets—Italy and Spain. This...
McCain and BrandOpus Revamp Packaging Throughout the UK and EU
McCain Foods has successfully redesigned its entire portfolio to align with a comprehensive brand refresh focused on food and beverage packaging. In this initiative, McCain...
Vault49 Unveils Illustrative Design for Angry Orchard’s New Ready-to-Drink Cocktails
Recognizing a significant opportunity within the ready-to-drink (RTD) sector, established hard cider brand Angry Orchard has introduced a line of canned cocktails featuring an apple...
Birds Eye Unveils Major Rebranding – Their Most Significant Redesign in Ten Years
This brand revitalization aims to create a cohesive look across all Birds Eye products. By positioning the brand’s iconic red leaf logo prominently at the...
Outrage in Italy over controversial ‘Divine’ potato chip advertisement
With Schubert’s Ave Maria playing in the background, the 30-second spot by Amica Chips is set in a convent with a group of nuns walking...
Kettle unveils largest Christmas marketing campaign in its history
Kettle is set to launch a half-million-pound multi-faceted campaign leading up to Christmas. The campaign, which highlights the joyful role of food during the festive...
Prepare for the Active Nutrition Summit happening next week!
The annual conference previously known as the ‘Sports & Active Nutrition Summit’ has undergone a rebranding to encompass a wider focus on supporting both active...