Primula is committed to becoming an essential snack for busy, modern lifestyles with the introduction of Primula Cheese Dippers.
Known for being the only cheese you can squeeze, the brand has expertly combined the delectable taste of Primula’s signature creamy cheese with the convenience of on-the-go packaging.
Launching in Iceland stores in January 2025, Primula Cheese Dippers will be available in two tempting options: Crackers, at just 116 calories, and Breadsticks, with only 108 calories per 43g pot. Each variant pairs seamlessly with Primula’s real cheese dip, ensuring superior flavour and quality.
The dippers come in multipacks (3 x 43g pots) with an introductory price of merely £2 (RSP) and a compelling 3-for-£5 promotion.
Primula recognizes that the UK snack market is currently experiencing significant growth, driven by consumer demand for healthier, nutritious options.
According to recent research by Mintel, a noteworthy 40% of UK consumers are snacking more than they did five years ago. Furthermore, the global cheese-based snack market is projected to expand by 5.3% annually over the next four years.
“With modern, busy lifestyles driving the demand for convenient, high-quality snacks, the launch of Primula Cheese Dippers positions us perfectly to meet this growing trend,” stated Lisa Thornton, head of marketing at Kavli, owner of Primula. “With a higher real cheese content than key competitors, our Dippers deliver exceptional flavour that truly sets us apart in the market. Perfect for lunchboxes, afternoon snacks, or a quick pick-me-up, they are poised to resonate with a broad range of consumers.”
Additionally, Primula’s 100th-anniversary rebrand campaign, “Don’t Ask Why, Just Try,” which debuted this year across TV, print, and digital advertising, will make a welcomed and accelerated return in 2025.
Moreover, Primula indicated that retailers can anticipate further exciting new product developments (NPD) and promotions across the brand to help sustain category growth throughout the year.
As Primula is owned by the Kavli Trust, it proudly donates all profits to good causes, thereby further enhancing the appeal of this new launch and this cherished brand.
