Food and Beverage Business
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Irish Distillers Expands Direct-to-Consumer Initiatives into New European Markets

Irish Distillers Expands Direct-to-Consumer Initiatives into New European Markets beverages, direct-to-consumer, e-commerce, European markets, expansion, Irish Distillers, marketing, Spirits Food and Beverage Business
Louise Tevlin, Ecommerce Manager, Midleton Distillery Collection
Midleton Distillery Collection, the online shop of Irish Distillers, has announced the exciting expansion of its direct-to-consumer offerings to new European markets—Italy and Spain. This move addresses the increasing demand for its esteemed whiskey brands. The Midleton Distillery Collection features some of Ireland’s finest and most beloved whiskey brands, including Jameson, Redbreast, Midleton Very Rare, Powers, the Spot Whiskeys, Method and Madness, and Knappogue Castle.

Before this expansion, consumers and corporations from the Republic of Ireland, the United Kingdom (including Northern Ireland, England, Wales, and Scotland), Germany, Switzerland, South Africa, Singapore, Japan, China, Australia, and New Zealand had the opportunity to purchase and ship directly from the platform. Moreover, the Midleton Distillery Collection offers a corporate gifting service tailored for businesses wishing to gift colleagues, customers, clients, or partners throughout the year, celebrating company achievements or seasonal holidays like Christmas.

Recent research conducted by Midleton Distillery Collection indicates that 22% of Irish businesses plan to send gifts to clients, partners, or employees overseas this year. With the service now expanded to include Italy and Spain, corporate customers can seamlessly send gifts to these nations in addition to existing markets.

A prominent feature of the corporate gifting service is the ability to ship products from a single order directly to multiple recipients at different locations worldwide. Additionally, tracking information for each recipient is provided to ensure seamless delivery.

Louise Tevlin, Ecommerce Manager at Midleton Distillery Collection, stated: “Midleton Distillery Collection is a destination site which provides consumers with unique and personalised Irish whiskey offerings that they can’t get elsewhere. Today we are delighted to open two more European markets to support the growth of our brands with plans to open the Netherlands and Austrian markets before the end of the year.”

Furthermore, “Midleton Distillery Collection also offers a corporate gifting service with access to a premium gift selection and offers a smooth and efficient service with personalisation, multi-recipient and multi-market delivery, all with the touch of a button. This allows businesses to take the heavy lifting out of seasonal gifting and to show appreciation for colleagues at pivotal company milestones. It is no surprise, therefore, that demand for the service has grown in the 12 months since it launched. And now corporate customers can send gifts to even more locations in Europe, just in time for the 2024 gifting season.”

Businesses with a corporate gifting account can make bespoke orders from Irish Distillers’ extensive portfolio of award-winning Irish whiskeys, as well as rare and exclusive gifts and merchandise. Notably, a corporate range is available only to customers with a corporate gifting account, allowing for personalization of select gifts with names or personal messages. To set up a corporate gifting account, please visit https://midletondistillerycollection.com/corporate-gifting/.

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