Vitalite Revamps Packaging with 14 Major Allergens-Free Claim
Saputo Dairy UK’s dairy-free brand Vitalite has recently updated its packaging to prominently feature a ‘top 14 allergen free’ claim. This strategic move responds directly...
Tag : claim
UK Regulator Prohibits Cadbury Advertisement Due to Calorie Statement
The UK’s Advertising Standards Authority (ASA) recently prohibited a radio advertisement for Mondelez International’s Cadbury Delights following a complaint concerning its nutrition claims. This advert,...
Kingsmill 50/50 to Remove Whole Grain Labeling
The Real Bread Campaign, a UK initiative advocating for additive-free bread and transparent labeling, has lodged a complaint with the Advertising Standards Authority (ASA) regarding...