Building on the success of its first Mint variant, the Chocolate Mint Ball, which achieved a mid-season sell-out and claimed the title of the best-performing Christmas NPD in its category (Nielsen), Terry’s is poised to make waves this festive season.
The introduction of the Terry’s Chocolate Mint Bar responds to strong seasonal demand for festive treats while simultaneously expanding Terry’s all-year-round portfolio. This strategic move capitalizes on the growing tablets category, which has seen a remarkable increase of +15% in value and +2% in volume, outperforming the overall market (Nielsen Scantrack FY 2024 w/e 30 Dec 24 Tablet segment).
Additionally, the new Terry’s Chocolate Mint Truffles offer consumers an affordable indulgence. Alongside this new launch, Terry’s is also updating its Chocolate Orange Truffles, featuring “a new indulgent recipe and modernized design.”
Lorène Decam, Senior Marketing Manager at Terry’s Chocolate, stated: “The Terry’s Chocolate Orange is a festive icon, and our strategy is to build on that strength while offering new moments of indulgence to consumers. The Mint Bar and Mint Truffles are natural extensions, while our updated Truffles recipe makes the range stronger than ever. With momentum in both the tablets and truffles categories, we’re confident these launches will tap into Brits’ love for mint chocolate to drive growth over the festive period and beyond.”
The Terry’s Chocolate Mint Tablet, retailing at £1.50 for 90g, is now available at ASDA, Sainsbury’s, Co-op, and Morrisons. Meanwhile, the Mint Truffles, priced at £4.50 for 200g, can be found at ASDA, Morrisons, Ocado, Co-op, and Iceland.
