The redesigned bottle maintains iconic features, such as its distinctive wooden lid, while enhancing its premium, crafted appeal. Drawing inspiration from Mexico’s vibrant rótulos—hand-painted street signs celebrated for their expressive character and typography—the new design showcases the “Maker Spirit” inherent in Altos’ artisanal process. This approach effectively brings the brand’s heritage to life visually, while also honoring authentic Mexican culture.
In a commitment to food and drink sustainability, the bottle now incorporates 3% post-consumer recycled (PCR) glass. Additionally, it achieves a reduction of 5.6% in weight, all while preserving its visual impact and brand identity.
Daniela Via, global marketing and S&R vice president at House of Tequila, Pernod Ricard, stated: “Our new bottle makes sure Altos stands out at first glance. It’s bold, attention-grabbing, and unmistakeably Mexican—perfectly crafted to win consumer consideration.”
This redesign aligns with current food and drink consumer trends, emphasizing sustainable packaging solutions in food and drink marketing. By focusing on both aesthetic appeal and ecological responsibility, the brand positions itself at the forefront of innovative food and drink packaging.
