Grupo Bimbo Appoints Alejandro RodrÃguez Basto as CEO
Grupo Bimbo, a leading player in the bakery industry, has appointed Alejandro RodrÃguez Bas as its new CEO, following the resignation of Rafael Pamias Romero....
Tag : Promotion
Brakes Launches ‘Make the Most of Mutton’ Campaign
Brakes, a prominent UK foodservice wholesaler, has launched an innovative campaign titled ‘Make More of Mutton’ aimed specifically at inspiring chefs across the nation. This...
Wayne-Sanderson Farms Elevates COO to Head U.S. Poultry Powerhouse
>Wayne-Sanderson Farms, a leading US poultry processor, has appointed Kevin McDaniel, previously the Chief Operating Officer (COO), as its new Chief Executive Officer (CEO). Kevin...
Douglas Laing Introduces Limited-Edition Big Peat Pack
The newly released special edition of Big Peat is packaged in a custom, giftable carton that showcases 15 unique points related to Big Peat, the...
CO-RO Unites Forces to Advance Sustainable Soft Drink Packaging
Two Sides, has proudly announced its latest member, CO-RO. As a global leader in food and beverage packaging, particularly in fruit concentrates, fruit-based drinks, and...
Introducing Green Cuisine’s latest on-pack promotion
Running for 196 days, the promotion will feature across the brand’s five hero products. These include Green Cuisine Veg Fingers, Fishless Fingers, and Chickenless Dippers....
Walkers introduces new vegan crisps with an on-pack promotion
Walkers is introducing three new limited-edition flavors to target the meaty and cheesy flavor segments. Accredited by The Vegan Society, the new Walkers Unbelievable! Vegan...
Celebrate the holiday season with Coca-Cola’s festive packs and Lapland promotion
Coca-Cola is offering shoppers the opportunity to win a trip to Lapland as part of a new on-pack promotion. Additionally, the prize draw includes Christmas...
Doritos and Xbox collaborate for on-pack promotion to celebrate major game launch
 The current promotion aims to engage with the gaming community during one of the biggest releases for gamers this year. This will reinforce Doritos as...
EA Sports collaborates with Pepsi Max for an exciting on-pack promotion
The campaign aims to generate excitement among shoppers in-store, prompt impulse sales, and boost basket spend specifically among football fans and gamers on-the-go. This promotion...