Walkers is introducing three new limited-edition flavors to target the meaty and cheesy flavor segments. Accredited by The Vegan Society, the new Walkers Unbelievable! Vegan Flame Grilled Steak, Grilled Cheese Toastie, and BBQ Pork Ribs flavors will assist consumers as they seek out alternative, vegan snacking options this Veganuary.
Additionally, the brand will launch a new on-pack promotion that gives shoppers the chance to win £2,500 every day when purchasing any qualifying Walkers packs. This promotion will be featured on the new Unbelievable! Vegan range, as well as the Walkers Core, Walkers 45% Less Salt, and Walkers Baked ranges.
Rachael Smith, senior marketing manager at PepsiCo, states, “We don’t believe consumers should have to choose between their dietary choices and great taste when looking for savory snacks. As Britain’s Most Loved Crisps, we wanted to provide shoppers with an Unbelievable! Vegan range featuring authentic meat and cheese flavors with this limited-edition trio.”
Smith continues, “This innovation underscores our ongoing efforts to offer choice to consumers. By bringing meaty and cheesy flavors to the market, which wouldn’t normally be associated with being vegan, we hope to bring some excitement to the category and help retailers maximize sales this January.”
