Food and Beverage Business
Consumer

Introducing Green Cuisine’s latest on-pack promotion

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Running for 196 days, the promotion will feature across the brand’s five hero products. These include Green Cuisine Veg Fingers, Fishless Fingers, and Chickenless Dippers. Additionally, all entrants will be entered into a grand prize draw to win a trip for two to the Paris 2024 Olympics, including travel, accommodation, and tickets to a live event.

Victoria Westwood, UK & IRE marketing cluster Lead at Green Cuisine, expressed her excitement about the promotion. She stated, “We wanted to kick start the new year by giving back to consumers and putting into practice our mission of making plant-based products accessible to all. We know that consumers still want to reduce their meat consumption, with between 40-50% of people trialling a meat substitute over the last year. Therefore, we are looking for ways to entice consumers to buy into the category further.”

Westwood added, “Through this on-pack promotion, we wanted to offer shoppers more value and provide a real incentive for them to re-engage with the meat free category. By partnering with Max Whitlock and Team GB, we want to move the conversation around plant-based to show it is a nutritious and power-packed meat-alternative, that can fuel consumers’ daily lives.”

The on-pack promotion will be available from January to August 2024, across all major retailers in the UK. To enter, consumers need to buy a product part of the promotion and go online for their chance to win. Proof of purchase is required to claim the prize. The sports prizes consist of seasonal experience day vouchers within the UK, including a chance to have a go at Olympic sports such as Archery, Kayaking, Golf, Cycling, Shooting, Sports Climbing, and Board Sports.

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