The campaign aims to generate excitement among shoppers in-store, prompt impulse sales, and boost basket spend specifically among football fans and gamers on-the-go.
This promotion covers all variants of Pepsi Max, including core, Cherry, and Lime, in the 500ml bottle format. It will be running from 1st October until 31st December 2023, providing shoppers with yet another incentive to choose on-the-go options. Furthermore, this promotion presents a strategic opportunity for retailers to capitalize on the success of this category and drive even more purchases.
In addition to in-store point of sale (POS) displays and digital initiatives, the promotion will vastly enhance brand visibility. To encourage repeated purchases, shoppers will have the chance to unlock up to ten unique in-game rewards during the promotional period.
Participating is straightforward for consumers – they simply need to enter the unique promo code found on their Pepsi Max bottle on the dedicated Pepsi Max microsite. This will grant them access to EA Sports FCTM 24 in-game rewards. Each participant will receive a Pepsi Ultimate Team in-game pack for EA Sports FCTM, containing a 75+ rated untradable gold item, as well as an additional prize such as exclusive kits or backgrounds featuring football talents.
Overall, this campaign presents an exciting opportunity for shoppers, football enthusiasts, and gamers alike. By leveraging effective marketing tactics, such as in-store POS displays and digital promotions, the visibility and allure of the Pepsi Max brand will reach unprecedented heights. The chance to unlock multiple in-game rewards will further entice shoppers to make repeat purchases and engage with the promotional content.
