Founded mid 2023, our company identified a market opportunity in the post-pandemic landscape. Instead of merely filling this gap, we aimed to surpass the offerings of 5-6 other magazines by excelling in multiple facets.
We established a robust pipeline for gathering global news, publishing between five to ten stories daily on our website. This approach starkly contrasts with our competitors, who typically release around five to eight stories per week, often batched for weekly newsletters. Our strategy has successfully cultivated a consistent readership by ensuring that our content remains fresh and engaging. Our website attracts over 125,000 users and generates 600,000 page views monthly, with all data verified through Google Analytics. Monthly updates on these metrics are published on our Media Information page.
Initially, our focus was solely on our website and newsletter, which currently boasts over 8,300 subscribers. However, responding to audience demand, we launched our first digital magazine in December 2023. As our website’s profile grew, we also began receiving invitations to be media partners at various exhibitions, which led us to start printing physical copies of our magazine for distribution at these events.
The number of copies distributed varies significantly per show, ranging from 300 to 2,000, based on the specific allowances of each event. Unlike many competitors who claim ‘readership’ figures without disclosing distribution specifics, we provide transparent figures. Some events have transitioned to requesting no physical magazines, preferring a QR code for online access, reflecting a broader industry trend towards digital consumption.
The average readership of our digital magazines stands at approximately 3,000 users, underscoring our growing influence and the effectiveness of our multi-platform publishing strategy.