Food and Beverage Business

Celebrate the holiday season with Coca-Cola’s festive packs and Lapland promotion


Coca-Cola is offering shoppers the opportunity to win a trip to Lapland as part of a new on-pack promotion. Additionally, the prize draw includes Christmas masterclasses, Christmas table decorations, and a variety of Coca-Cola collectables.

Shoppers can enter the prize draw via the Coca-Cola App by scanning QR codes on festive-themed cans and bottles of Coca-Cola Original Taste, Coca-Cola Zero Sugar, and Coca-Cola Zero Sugar Cherry. The promotion runs from November 15th to December 20th, with five winners receiving a trip for two to Lapland.

In addition to the trip to Lapland, entrants also have the chance to win Christmas cooking masterclasses, Christmas table decorations, food delivery vouchers, and Coca-Cola themed collectables such as baubles and socks.

Rob Yeomans, vice-president of commercial development at Coca-Cola Europacific Partners (CCEP) GB, expressed the company’s excitement for the campaign, stating, “Christmas is a key time of year for retailers and is the number one calendar moment for sparkling soft drinks. Our aim is to help households across the country create special Christmas celebrations at home and inspire small acts of kindness.”

The limited-edition packs and prize giveaways aim to create excitement in stores and help retailers make the most of the opportunities that Christmas brings. Additionally, convenience retailers will have access to festive Coca-Cola branded point-of-sale materials from starting in November.

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