Finlay’s Food Unveils New Identity as Bako
Bako Group Ltd Announces Rebranding of Finlay’s Food to Bako Bako Group Ltd has officially unveiled that Finlay’s Food, acquired in 2024, will now operate...
Tag : marketing
AHDB Highlights British Dairy Products in Supermarkets
The Agriculture and Horticulture Development Board (AHDB) has officially launched the Let’s Eat Balanced campaign for its fifth consecutive year. This initiative aims to enhance...
Beyond Meat Hit with Nearly $40M Fine for Vegadelphia Trademark Infringement
Beyond Meat has been fined $38.9 million after a jury in the United States determined that the meat-free company infringed on a trademark owned by...
PepsiCo Launches Simply NKD™: Bold Flavors, No Colors, All Iconic!
At PepsiCo, innovation goes beyond being a mere buzzword; it’s embedded in our DNA. Today, we proudly introduce one of our most significant breakthroughs yet:...
Terry’s Chocolate Enhances Its Beyond Orange Strategy
Building on the success of its first Mint variant, the Chocolate Mint Ball, which achieved a mid-season sell-out and claimed the title of the best-performing...
One Good Reason Collaborates on Rebranding Daily Dose Juice Packaging
The new visual identity introduces a compelling and immediate concept within the brand mark, featuring a refreshed and vibrant color palette alongside sharper, more confident...
Quorn Foods Unveils New Television Advertisement
Quorn’s latest advertisement, premiering on 4 October 2025, marks the brand’s second campaign this year. Titled ‘Nothing to Hide,’ this multi-million-pound initiative highlights the brand’s...
Brakes Launches ‘Make the Most of Mutton’ Campaign
Brakes, a prominent UK foodservice wholesaler, has launched an innovative campaign titled ‘Make More of Mutton’ aimed specifically at inspiring chefs across the nation. This...
Kinnie Makes Waves Worldwide with Bluemarlin’s Ambitious ‘Drink Different’ Rebrand
A new, larger circle envelops the logo, symbolizing sunny days and uplifting experiences. The updated color palette—featuring deeper shades of oranges, rusts, burgundies, and teals—captures...
Pernod Ricard Unveils New Look for Altos Tequila
The redesigned bottle maintains iconic features, such as its distinctive wooden lid, while enhancing its premium, crafted appeal. Drawing inspiration from Mexico’s vibrant rótulos—hand-painted street...