Successful Launch of Chocomel’s ‘Sharing Not Required’ Ad Garners Positive Attention
The Chocomel advertising campaign, with the tagline “Sharing Not Required,” is back on air until the end of August. It will be featured on ITV,...
Category : Consumer
food and drink consumer trends
Lucozade Energy undergoes rebranding and flavor modification following consumer research
Lucozade Energy has made significant improvements to its Original and Orange flavors after conducting 18 months of extensive research and development and gathering input from...
Müller appeals to new consumer base with plant-based offering and honors iconic brand legacy
Müller Yogurt & Desserts, a leading food manufacturing company, has recently launched its first plant-based range in the UK, while also bringing back a retro...
WVA Levels Accusation of ‘Biased Anti-Vaping Scaremongering’ Against WHO
The Alliance strongly believes that the recently released report by the World Health Organization (WHO) reaffirms their adversarial stance against harm reduction and the positive...
Seriously NPD: Lactalis Reinvents the Classic Cheeseburger
Lactalis UK & Ireland has announced its latest product offering, Seriously Cheese Burgers, set to reinvent the classic cheeseburger. This launch, targeting the “big night...
Co-op Unveils Unprecedented £70m Investment in Pricing
Co-op, with over 2,400 food stores and 4.58 million active members, is taking a major step forward by offering new, lower ‘member-only’ prices on essential...
Aldi to Partner with Shell for Testing Rapid EV Chargers at Stores
Shell and Aldi have joined forces to bring rapid charging solutions to customers across the UK. In a trial collaboration, four 50kW rapid chargers will...
New On-Pack Promotion: Introducing Aqua Pura’s Latest Offer
Aqua Pura, the natural mineral water brand from Cumbria, has recently unveiled a captivating on-pack promotion as part of its rebranding efforts. This promotion aims...
“News Trade Members Achieve Impressive £100,000 Recovery in Just Seven Months, Thanks to Fed”
The Fed’s Contact Centre achieved a remarkable milestone within a mere seven months in 2023, surpassing all previous records. During this period, the Contact Centre...
Team GB Paris ‘24 announces Whole Earth as official partner
Whole Earth is proud to announce its renewed sponsorship of Team GB for the upcoming Paris 2024 Olympic Games, following a successful partnership for the...