Running until mid-August, the campaign is back, tapping into the nostalgia of the beloved sweet brand. This summer’s advertisements will showcase Wine Gums and Jelly Babies being targeted by a range of figurines, including ‘Jouster’, ‘Archer’, and the ‘Diver’. These characters are all eager to Set The Juice Loose, emphasizing the juiciness of the portfolio.
Amy Lawson, senior brand manager at Mondelēz International, stated, “The new campaign will reestablish the brand and remind consumers of Maynards Bassetts’ century-long tradition of offering high-quality, delightful sweets. Our goal is to drive sales for retailers nationwide.”
“We are delighted to bring a cheerful twist to our Set the Juice Loose campaign this year. By placing the delectable taste of our sweets at the center of the campaign’s visuals, we aim to remind shoppers why they favor Maynards Bassetts’ sweets – because of their juicy flavor!” she added.
To capitalize on the increased brand awareness generated by these playful OOH activations, retailers should ensure they maintain ample stock of Wine Gums and Jelly Babies.
For additional category advice and more information on our latest news and campaigns, retailers can visit [www.SnackDisplay.co.uk](https://urldefense.com/v3/__http:/www.SnackDisplay.co.uk__;!!KwM0_Rgk!Os2BelDFybXoZivXKHmU6Z8wcO996fxD7MHoO1UE_i1dN5L_1qnsVnZJc8_yAMOjGUzmBVyH_zeaeIc$).
