Primula Capitalizes on the Functional Snacking Trend
Primula, renowned for its classic squeezy cheese, has made a significant move into the functional food market with the introduction of Primula Protein. This new...
Category : Consumer
food and drink consumer trends
McVitie’s Makes a Bold Move with Mango Launch
McVitie’s is demonstrating that even a beloved brand with a century of history can adapt to contemporary snacking preferences. The introduction of Jaffa Cakes Mango,...
Lactalis Aims to Meet UK Demand for “Clean Protein” with Launch of Siggi’s Skyr
Lactalis is introducing a new range of skyr products under its Siggi’s brand in the UK, capitalizing on growing trends in the food and beverage...
Aero Embraces Nutty Trends
Nestlé has unveiled the Aero Pistachio flavor sharing bar, responding strategically to the growing consumer demand for sophisticated, nut-infused treats. Set to hit UK shelves...
Freixenet shakes up the Non-Alcoholic Beverage Scene
Freixenet, recognized as the leading brand in the sparkling wine sector worldwide, is making significant strides into the upscale sober-curious market through its introduction of...
Molson Coors Capitalizes on the Growing Popularity of Fruit Beers
Molson Coors is set to launch Madrí Excepcional Limón, a premium lager boasting 3.4% ABV, infused with natural lemon flavor. Scheduled for release in April...
Lipton Unveils New Sugar-Free Infuse Collection
Lipton is set to transform the beverage sector with the introduction of Lipton Ice Tea Infuse, a novel cold-brew line aimed at converting ordinary water...
Suntory Launches -196 in the UK Alcohol Market
Suntory Beverage & Food Great Britain and Ireland (SBF GB&I) has officially launched into the alcoholic ready-to-drink (RTD) sector with the introduction of -196 (Minus...
McVitie’s Expands Its Hobnobs Line
McVitie’s is broadening its popular Hobnobs lineup with the introduction of the all-new Hobnobs Oaty Crunch Creams. These treats come in two enticing varieties –...
Brothers Cider Shifts Focus to ‘In-Between Moments’
Brothers Cider has unveiled its latest Cider Shandy line, strategically aimed at providing a lighter, more laid-back option compared to its classic full-strength fruit ciders....