Lemonade-Inspired Flavors Launched by Mondelēz’s Sour Patch Kids
Mondelēz International, the global snack and food packaging company, has introduced a new line of sweets under its popular brand, Sour Patch Kids. The new...
Category : Consumer
food and drink consumer trends
Completing the Loyalty Puzzle: The Piece that was Missing
Many well-known brands such as Waitrose, Tesco, Boots, and Sainsbury’s, have recently made significant changes to their loyalty programmes. However, the question is, does a...
New summer marketing campaign unveiled by Costa.
The Costa Coffee brand has announced a new campaign aimed at keeping the brand top-of-mind among consumers. The campaign will focus on driving trials of...
Expansion of Upbeat and Barebells range by Epicurium
Epicurium has introduced two new product lines that provide a healthy option for those seeking a protein boost. Upbeat Hydration and Upbeat Energy are functional...
Frubes launches ‘Try me Frozen’ summer marketing campaign.
Frubes Limited Edition Frozen Packs Take Over Summer Snacking Occasions Frubes, the only yoghurt brand in a tube and with the versatility of freezing, is...
Fatherson, a bakery in Warwickshire, shuts down.
The baking industry is reeling from the news that Alcester-based bakery has gone into liquidation. According to a social media announcement, the firm “has closed...
Great British Bake Off Star joins forces with Croft Sherry for a significant campaign.
Following the completion of a brand refresh, including a packaging, label redesign, and website overhaul featuring the new “It’s Croft Time” positioning, Croft sherry is...
Despite high food prices, consumer confidence continues to rise.
According to market research company GfK, the UK’s consumer confidence has increased for the fourth consecutive month. The latest rise, which is measured on a...
Welsh retail revitalization plan receives favorable response from ACS
The Welsh government has released the “Together for Retail: a Wales Retail Forum Action Plan” which outlines key policies aimed at supporting and promoting the...
Hive Mind Launches Canned Sparkling Mead Following Rebranding from Wye Valley Meadery
The Wye Valley Meadery and Hive Mind Brewery have joined forces under a new name, the Hive Mind Mead & Brew Co. The rebranding effort...