Emmi UK is thrilled to announce its second-year partnership with Love Island. The brand has launched a limited-edition packaging and unique popcorn flavour to commemorate the occasion. Additionally, Emmi will run competitions that include Love Island merchandise and two pairs of tickets to an all-expense-paid trip to watch the show’s finale in Majorca.
Head of Marketing at Emmi UK, John Mulvey, expressed his excitement about the collaboration, saying, “We know the show resonates with our consumers and creates moments people love, which is the perfect occasion to enjoy our coffee made with love.” Emmi will support its partnership by amplifying the moments that people love across traditional and social media through a campaign. It includes sharing juicy gossip and connecting with friends over a morning coffee and a catch-up on the drama from the show.
ITV spokesperson stated, “We see the partnership as a great brand fit as we know it’s a product that young people love, including many of our Islanders. We look forward to seeing the Emmi content come to life throughout the duration of the show.”
The campaign aims to connect with the audience through exciting partnerships and bring them closer to the show’s content while savouring Emmi’s delicious coffee. Emmi’s products embody love, passion, and quality, which is the perfect complement to the show’s themes.
The Love Island partnership reaffirms Emmi’s continuous effort to connect with its customers. Through such collaborations, Emmi is committed to bringing its customers the perfect blend of refreshment and entertainment. Stay tuned with Emmi and allow yourself to indulge in the moments people love.
