Cathedral City has recently expanded its’ “Our Plant Based” range, introducing a Spring Onion and Cracked Black Pepper soft cheese alternative. With their vast knowledge and expertise, Cathedral City has launched a brand-new spreadable format to the plant-based market. The new soft cheese alternative, infused with delicious spring onion and punchy black pepper, was introduced in Tesco on May 29th and will be available in up to 332 stores throughout the UK.
According to Cathedral City, soft cheese is the fourth most sought-after format in the category. As sales of plant-based soft cheese continue to grow year-on-year, the brand is introducing an original and unique alternative to the market. Regarding this, Neil Stewart, head of marketing for Cathedral City at Saputo Dairy UK says, “At Saputo Dairy UK, we think cheese and cheese-flavoured products should taste great. Our cheese experts have created a new format and flavour profile which is enjoyable for those with dairy allergies or who want to reduce their dairy consumption. Cathedral City’s reputation for great quality and value for money has refreshed the plant-based market allowing more shoppers to try plant-based alternatives to cheese.”
The Cathedral City Our Plant Based range initially launched in September 2020 and is now the third highest volume market share, according to IRI. Additionally, the range, which is available in block, sliced, grated, and now spreadable formats, is already a hit with consumers and connoisseurs alike. In 2022, the block-based NPD won a coveted Plant Based Taste Award, and the brand is seeing strong repeat sales across the range.
Plant-based alternatives to cheese are now worth £58.6m and are purchased by 8.3% of UK households, according to Kantar. The Cathedral City brand, valued at over £295m according to IRI, is purchased by 43% of all UK households, according to Kantar.
In conclusion, Cathedral City’s new plant-based soft cheese alternative is a unique blend of spring onion and cracked black pepper flavour, that is already becoming popular among the consumers and cheese enthusiasts throughout the UK. With the expansion of “Our Plant Based” range, the brand is sure to keep yielding excellent sales results while maintaining its reputation for producing high-quality products that offer great value for money to its customers.
