The latest addition to Boost Drinks, the Juic’d range, is set to tap into consumers’ increasing demand for fruity flavours, particularly orange and mango. Over the past few months, this flavour profile has seen significant growth, and Boost Drinks aims to provide consumers with real fruit juice refreshment at the same great value price point they are known for.
Adrian Hipkiss, marketing director at Boost Drinks, expressed his pride in the Juic’d range and its wide range of flavours, stating that the launch of this new product provides consumers with more choices that don’t compromise on taste. With the rising cost of living felt across the board, releasing products like Juic’d that are both affordable and delicious is a step in the right direction.
To support the launch, Boost Drinks will initiate product sampling in retail stores located in student areas across London. Gift with purchase offers will also be available to drive interest in this new release, targeting customers in close proximity to the stores and encouraging them to try the new product.
In addition, Boost Drinks is planning to promote the Juic’d range through various means such as out-of-home advertisements, digital, radio and YouTube adverts to increase awareness of the product line in September.
The Juic’d range’s latest addition is set to deliver real fruit juice and freshness to consumers at a great price point. By providing access to a delicious range of fruity flavours and contributing to the thriving category of in-demand products while keeping consumers’ wallets in mind, Boost Drinks aims to deliver both taste and value.