From May to August 14th, 2023, the Sharing Stories campaign celebrates three novels written by female authors and encourages friends to cover the reads at their next book club. The featured novels are The Good Left Undone by Adriana Trigiani, Other People’s Husbands by Elizabeth Noble, and The Pink House by Catherine Alliot.
Moreover, the campaign highlights a promotion across three SKUs whereby customers who purchase a bottle of either the Blossom Hill Classic White, Classic Red or White Zinfandel stand a chance to win a £25 prize every hour. Furthermore, they could also win a luxury beach house retreat and book bundle prize, which includes four sets of the three featured new summer paperback releases to enjoy with friends.
According to Ben Blake, the head of marketing, EMEA at Treasury Wine Estates, “We’re thrilled to be delivering a campaign that impactfully appeals to our target demographic and aligns with summer consumption moments.” Furthermore, the three books from Penguin Michael Joseph are page-turners that many Blossom Hill lovers would gather with a chilled glass to discuss this summer.
Consumers can access a microsite that provides sample chapters of each of the three featured books and authors, along with guidance and tips on how to create their book club.
To support the promotion, Blossom Hill has an extensive 360 support package that includes POS, social media activity, PR, and ATL, to drive awareness and excitement.