Kraft Heinz Emphasizes Marketing Innovation to Boost Sales
Kraft Heinz aims to strengthen sales through marketing and innovation; however, the outlook for growth in 2025 appears subdued. CEO Carlos Abrams-Rivera emphasized that “marketing...
Category : Consumer
food and drink consumer trends
Reina Group Purchases Vital Sandwiches
Reina Group, a notable Spanish bakery and dessert company, has successfully acquired the local sandwich-maker, Vital Sandwiches. The financial terms of this strategic transaction remain...
UK Shortbread Producer Dean’s of Huntly Acquires Local Rival Duncan’s
UK-based bakery business, Dean’s of Huntly, has successfully acquired fellow Scottish shortbread manufacturer, Duncan’s of Deeside. In a recent LinkedIn announcement, Dean’s emphasized that this...
Germany Introduces the First Calorie-Free, Sugar-Free, and Alcohol-Free Cider
Somersby, recognized as the industry leader in the contemporary cider sector, is excited to announce the launch of Somersby Zero. This innovative product marks the...
PepsiCo Remains Committed to Long-Term Growth Goals
PepsiCo remains committed to its long-term organic growth target, despite a challenging outlook for 2024, focusing on better-for-you options in both snacks and beverages. Chairman...
Australia’s Regulator Rejects Authorization for Infant Formula Advertising Code
The Australian Competition and Consumer Commission (ACCC) has recently rejected a request from a local trade body to sanction an industry code aimed at limiting...
Yowie Reveals Supply Chain Changes in Response to New US Tariffs
Australia-based Yowie Group is actively re-evaluating its supply chain due to the imminent US tariffs on imports from Canada and China. The tariffs, effective from...
Carlsberg Britvic Introduces Pepsi Zero Sugar Pair
Carlsberg Britvic is expanding its range of soft drinks by introducing two new Pepsi Zero Sugar flavors: Strawberries ‘N’ Cream and Cream Soda. These innovative...
Unilever to Shutdown Bulgaria Ice Cream Facility Prior to Demerger
Unilever is set to close its ice cream factory in Bulgaria in anticipation of the upcoming spin-off of its consumer goods division later this year....
Mowi Increases Ownership in Competitor Nova Sea to 95%
Norwegian salmon farming leader Mowi is set to acquire Vigner Olaisen’s 46% stake in local competitor Nova Sea for Nkr7.4bn ($655m). This acquisition will effectively...