Lipton’s strong and refreshing Kombucha collection marks the brand’s inaugural entry into the kombucha market in the UK.
This innovative product is poised to disrupt the market, according to the drinks maker, tapping into its immense potential. It promises a burst of flavour and variety, appealing to both new drinkers and existing kombucha enthusiasts.
The Lipton Kombucha range is now available, showcasing delectable flavours such as Strawberry Mint, Raspberry, and Mango Passionfruit.
As the UK’s number one iced tea brand, Lipton is strategically positioning itself to further seize the opportunities present in the kombucha segment.
The launch aims to attract a diverse customer base, bringing kombucha into the mainstream with Lipton’s new, deliciously-tasting flavours.
The kombucha market has experienced remarkable growth at 39% since Covid (Nielsen IQ RMS Total Coverage, Carlsberg Britvic Defined Kombucha universe, Value sales, 52w/e 21.12.24). Currently valued at an impressive £33 million (Nielsen IQ RMS Total Coverage, Carlsberg Britvic Defined Kombucha universe, Value sales, 52w/e 21.12.24), this presents a significant growth opportunity for retailers. Leveraging its expertise in tea, Lipton has expertly blended kombucha with natural fruit flavours, its signature Lipton tea, and tiny bubbles. The result is a refreshing new beverage that is low in sugar, low in calories, and crafted from naturally fermented tea.
Ben Parker, VP of Sales Off-Trade at Carlsberg Britvic, highlighted the popularity of the kombucha trend, asserting that Lipton has developed a product capable of introducing more consumers to the category and its health benefits.
“As a brand, we are in a good position to grow an exciting category, and we’re really looking forward to shoppers trying the flavours and for retailers to seize the current untapped rewards of stocking it,” Parker noted.
Lipton Kombucha is available in convenient 250ml single cans and multipacks of four, catering to both on-the-go consumers and those looking to enjoy it at home.
The launch will be supported by the new campaign ‘Kombucha-cha-cha,’ which dramatizes how Lipton Kombucha invigorates individuals with tea that is bursting with life, delivered through exceptional taste and flavour.
