Cawston Press Launches a Fresh Summer Marketing Campaign
Cawston Press, the beloved soft drinks brand, has announced a new UK media campaign focusing on promoting its range of soft drinks and emphasizing its...
Author : FAB Team
Exploring Consumer Perceptions of Edible Insects as an Alternative Protein Source
A recent study authored by Berlianti Puteri, Benedikt Jahnke and Katrin Zander delves into the marketing strategies surrounding edible insects. The study raises questions about...
Revelation of the nation’s favourite sandwiches by Tesco in celebration of British Sandwich Week
Tesco supermarket has released data revealing the top-selling sandwich fillings enjoyed by their customers over the past three years. The Sausage, Bacon & Egg Triple...
First allergy-conscious biscuit for children launched by a brand in adherence with school policies
According to Allergy UK, the number of children with food allergies in the UK is expected to rise. In fact, between 2013 and 2019, hospital...
Brand Partnerships Offered by Snappy Shopper are Now Available for Launch
Snappy Shopper, the home delivery app company, has recently announced the launch of its retail media offering. This new feature is specifically designed to benefit...
Plant-Based Indian Meal Kits Launched by Empire Bespoke Foods
Empire Bespoke Foods, a specialist in importing, distributing, and owning food brands, is set to introduce its new range, Master Cook, with added pea protein....
Lemonade-Inspired Flavors Launched by Mondelēz’s Sour Patch Kids
Mondelēz International, the global snack and food packaging company, has introduced a new line of sweets under its popular brand, Sour Patch Kids. The new...
Completing the Loyalty Puzzle: The Piece that was Missing
Many well-known brands such as Waitrose, Tesco, Boots, and Sainsbury’s, have recently made significant changes to their loyalty programmes. However, the question is, does a...
New summer marketing campaign unveiled by Costa.
The Costa Coffee brand has announced a new campaign aimed at keeping the brand top-of-mind among consumers. The campaign will focus on driving trials of...
The X2 Series of X-ray Solutions by Mettler-Toledo Enhances Product Safety for a Broader Range of Consumers.
Mettler-Toledo Product Inspection has unveiled its latest offering: the X2 Series of high-performing x-ray systems designed to enhance product safety without breaking the bank. With...