Snappy Shopper, the home delivery app company, has recently announced the launch of its retail media offering. This new feature is specifically designed to benefit not only retailers but also brands and shoppers. By putting brands directly in front of potential customers at the point of transaction, this feature allows retailers to sell more of the nation’s favourite products. Consequently, increased digital shelf distribution, sales, revenue, and margin for both retailers and brands can be achieved.
According to Mike Callachan, founder & CEO of Snappy Shopper, “Our brand partnership offering not only supports our growth ambitions within the convenience channel, but it also supports the wider trade – which is very important to us.” This statement emphasizes the importance of establishing strong brand partnerships as they have the potential to drive significant growth within the industry.
The benefits of partnering with Snappy Shopper are evident, as brands can achieve average uplifts in distribution by 20% and sales by 1000% through a combination of media tactics, including sampling, brand awareness, product positioning, and promotions. Moreover, the new offering promises to deliver more opportunities to support brands and contribute to their overall success.
Friesland Campina’s Chocomel promotion with Snappy Shopper serves as a testament to the value of brand partnerships. Jake Rylands, Innovation & NPD Brand Manager, shared his feedback, stating, “We were blown away by the impact the power of Snappy Shopper’s consumer reach was able to have on Chocomel’s convenience sales.” This feedback demonstrates how Snappy Shopper’s extensive network of customers can drive significant growth and attract new audiences to a brand.
In conclusion, the launch of Snappy Shopper’s retail media offering demonstrates the company’s commitment to supporting the growth of retailers and brands. The benefits of partnering with Snappy Shopper are vast, as seen with Friesland Campina’s Chocomel promotion. This new feature has a lot to offer, and Snappy Shopper looks forward to helping more brands achieve their growth ambitions.