Cawston Press, the beloved soft drinks brand, has announced a new UK media campaign focusing on promoting its range of soft drinks and emphasizing its core messaging of using only “Pressed Fruit, No Jiggery Pokery.” The initiative comes after the brand’s successful out of home campaign during summer 2022, which saw double-digit growth.
In line with this media campaign, Cawston Press is also carrying out a mass sampling activity, which involves distributing around half a million samples across London and Bristol. According to Kat Jones, the Marketing Director at Cawston Press, “We are thrilled to kick off the summer with our new campaign, which can be spotted across the streets of London and Bristol.”
The brand aims to bring its tagline “Made with Pressed Fruit, No Jiggery Pokery” to the masses, highlighting its use of simple and clean ingredients to create refreshingly tasty drinks. Cawston Press is proud to use naturally occurring sugar in pressed fruit to sweeten its range of drinks and does not resort to using sweeteners or shortcuts.
Cawston Press prides itself in its Sparkling Juice Drinks, which come in five delicious flavors: Sparking Rhubarb, Cloudy Apple, Ginger Beer, Elderflower Lemonade, and Orange. The brand only uses the finest ingredients, drawing inspiration from the kitchen garden and the tastes and smells of summers past. The fruits are picked during harvest time when at the peak of their flavor, pressed into sparkling water, and then packed into 100% recycled cans.
In summary, Cawston Press has announced a new media campaign, giving a push to its range of soft drinks with a catchy tagline “Made with Pressed Fruit, No Jiggery Pokery.” The brand’s commitment to using only natural sweeteners and the finest ingredients in its Sparkling Juice Drinks is highlighted in the campaign, along with its sustainability commitment through the use of 100% recycled cans.