Freixenet shakes up the Non-Alcoholic Beverage Scene
Freixenet, recognized as the leading brand in the sparkling wine sector worldwide, is making significant strides into the upscale sober-curious market through its introduction of...
Category : Consumer
food and drink consumer trends
Molson Coors Capitalizes on the Growing Popularity of Fruit Beers
Molson Coors is set to launch Madrà Excepcional Limón, a premium lager boasting 3.4% ABV, infused with natural lemon flavor. Scheduled for release in April...
Lipton Unveils New Sugar-Free Infuse Collection
Lipton is set to transform the beverage sector with the introduction of Lipton Ice Tea Infuse, a novel cold-brew line aimed at converting ordinary water...
Suntory Launches -196 in the UK Alcohol Market
Suntory Beverage & Food Great Britain and Ireland (SBF GB&I) has officially launched into the alcoholic ready-to-drink (RTD) sector with the introduction of -196 (Minus...
McVitie’s Expands Its Hobnobs Line
McVitie’s is broadening its popular Hobnobs lineup with the introduction of the all-new Hobnobs Oaty Crunch Creams. These treats come in two enticing varieties –...
Brothers Cider Shifts Focus to ‘In-Between Moments’
Brothers Cider has unveiled its latest Cider Shandy line, strategically aimed at providing a lighter, more laid-back option compared to its classic full-strength fruit ciders....
MOMO and Natoora Launch Seasonal Kombucha
MOMO Kombucha has unveiled its newest seasonal collaboration with premium produce specialist Natoora: Carmelo’s Blood Orange Kombucha, a limited-edition spring offering crafted from Sicilian Moro...
Hip Pop Unveils High-Fiber Beverages in Partnership with DC Studios
Gut-friendly beverage brand Hip Pop is gearing up to unveil two co-branded cans in partnership with DC Studios for the much-anticipated release of ‘Supergirl’, hitting...
Jacob’s Creek Introduces Revamped Lighter, Fresher Varietals
Jacob’s Creek has announced a significant relaunch in the UK, introducing an array of lighter, fresher wines intended to reconnect the storied Australian brand with...
Muush addresses soft drinks reformulation trend
Functional drinks brand Muush has launched a new Sicilian Lemonade, positioning the product as a response to shifting consumer demand around lower sugar, added functionality...