Hip Pop Unveils High-Fiber Beverages in Partnership with DC Studios
Gut-friendly beverage brand Hip Pop is gearing up to unveil two co-branded cans in partnership with DC Studios for the much-anticipated release of ‘Supergirl’, hitting...
Category : Consumer
food and drink consumer trends
Jacob’s Creek Introduces Revamped Lighter, Fresher Varietals
Jacob’s Creek has announced a significant relaunch in the UK, introducing an array of lighter, fresher wines intended to reconnect the storied Australian brand with...
Muush addresses soft drinks reformulation trend
Functional drinks brand Muush has launched a new Sicilian Lemonade, positioning the product as a response to shifting consumer demand around lower sugar, added functionality...
Functional, flavour-led and future-focused: The launches to watch at IFE 2026 Â
New product innovation in food & drink will take centre stage at IFE when the trade show returns to Excel London from 30 March to 01 April,...
Oatly gives away thousands of items of ‘illegal’ merch after UK Supreme Court ruling
Oatly, the world’s original and largest oat drink company is hitting the streets of London today giving out ‘contraband’ merchandise to passers-by following a recent ruling...
Sharp’s Brewery Introduces New Cold River Cider
Sharp’s Brewery has successfully launched a new cider brand in the UK on-trade, collaborating with Aspall Cyder House to capitalize on the expanding premium cider...
PowerEPOS and me&u enter strategic partnership to transform hospitality ordering and payments
PowerEPOS, the hospitality point of sale company acquired by Henderson Technology in October, announces a strategic partnership with me&u, the global AI-powered ordering, payment and...
Heineken Introduces a New Cruzcampo Beer Flavor Just in Time for Summer.
Cruzcampo, originally hailing from Seville, Spain, now plays a vital role in the Heineken portfolio and is readily available in UK pubs, bars, and supermarkets....
Guylian Launches Seaside-Inspired Easter Egg Experience
This Easter, Guylian introduces its “Guylian Seashells egg”: a beautifully crafted milk chocolate centrepiece embossed with Guylian’s iconic seahorse, designed for sharing or savouring. The...
Vimto Launches Fan Edition Drink to Drive Impulse Purchases
In an innovative move, the Vimto Fans’ Edition emphasizes consumer collaboration, aiming to boost its presence in-store and encourage impulse buys. As competition intensifies in...