Coca-Cola is introducing a limited-edition seasonal variant, Coca-Cola Holiday Creamy Vanilla, for the festive period.
The new flavour will be available in both Original Taste and Zero Sugar. Its seasonal presentation uses vanilla-inspired colours and a soft-serve swirl symbol to create distinctive food and drink packaging designed for Christmas shoppers.
The launch arrives as food and beverage industry trends increasingly focus on seasonal innovation, while food and drink consumer trends continue to influence food and drink marketing. It also reflects wider developments across food manufacturing trends, food processing technology, food distribution trends, food and drink sustainability and food and drink regulations.
Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners GB, said: “Coca-Cola has a long association with Christmas, so it’s a great moment to give shoppers a new twist on a brand they already know and love.”
