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Food Product Labels with Climate Impact Expected to Influence Consumer Purchasing Decision

Food Product Labels with Climate Impact Expected to Influence Consumer Purchasing Decision alternative proteins, COP28, dairy, Eco-labels, environmental claims, Food labelling, HowGood, Labelling, labels, Market Trends, meat, Start-ups and disruptors, Sustainability, Transparency and supply chain Food and Beverage Business

The United Nations Climate Change Conference, COP28, is about to commence in just two days’ time, with an estimated 70,000 delegates converging at the Expo City in Dubai to tackle the pressing issue of the climate crisis.

Unfortunately, a recent report by the World Resources Institute has revealed that global efforts to limit warming to 1.5˚C are falling short. Progress is significantly lagging behind what is necessary to meet the Paris Agreement, except for electric passenger car sales.

The agri-food system, responsible for approximately one-third of total anthropogenic greenhouse gas emissions, plays a crucial role in addressing the crisis. This unmistakable connection makes it imperative for food and beverage industry players to prioritize environmental sustainability in all stages of production.

Environmental labeling can play a significant role in enhancing the transparency of a product’s sustainability credentials to consumers. These labels can also incentivize manufacturers and retailers to align with the growing demand for sustainable options while reducing carbon emissions.

HowGood, a company dedicated to providing sustainability ratings to food and drink products, has teamed up with Carrefour in Dubai to roll out climate impact labels for 2,500 food items in stores, including at COP28.

With a database of over 33,000 food ingredients, HowGood offers three labels that include the product’s carbon footprint and a sustainability rating. These labels aim to assist consumers in making more informed purchase decisions while driving the food and beverage industry towards sustainability.

The use of climate labels has demonstrated a significant impact on consumer purchase behavior, attributing to a 25.8% increase in product sales on average. This clearly signifies the influence environmental labeling can have on driving sustainable choices.

In addition to the in-store climate impact labels, shoppers at COP28 will have the carbon footprint of their purchased items printed on the bottom of every receipt, providing comprehensive environmental and social impact data.

The collaboration between HowGood, Majid Al Futtaim, and SES-imagotag reflects the heightened focus on food and food systems at this year’s Climate Change Conference in Dubai as the industry strives to address the challenges posed by the climate crisis.

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