Purity Soft Drinks Names Scott Snell as CEO, Unveils Rebranding Plans.
The company is set to modify its branding strategy to align more closely with its leading product, Juice Burst. Established in Wednesbury, Staffordshire, over 130...
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EFSA Confirms Safety of Artificial Sweetener Acesulfame K
The European Food Safety Authority (EFSA) has recently declared the popular sweetener acesulfame K (E 950) safe, following a thorough re-evaluation process. This sweetener is...
Wrexham Lager Makes Its Debut in Northern Ireland
Wrexham Lager has recently established a strategic partnership with Anzac Drinks, a notable drinks wholesaler. This collaboration enables the Welsh brand to market its acclaimed...
GU CEO Peter Utting Announces Retirement
After more than 35 years in the food and drink industry, Peter Utting has officially retired from his position as CEO of Gu. Utting’s tenure,...