Asda successfully concludes £2bn purchase of EG Group’s UK business
Buying the EG UK business is key to Asda’s strategic plan to create a value-led convenience offer by rolling out Asda Express across EG UK’s 356...
Category : Consumer
food and drink consumer trends
Coca-Cola’s Christmas ads earn ‘exceptional’ double success
System1’s 1-5 Star scale is a valuable tool for predicting commercial effectiveness. By measuring people’s emotional response to ads and the intensity of their reaction,...
Lucozade Energy expands single SKU sizes to 500ml and introduces PMP format
The move includes Lucozade Energy Original, Orange, Apple, Cherry, and Caribbean Crush flavors, as well as Lucozade Zero Pink Lemonade. Additionally, it will introduce a...
Cadbury brings back Secret Santa Postal Service just in time for the holiday season
In the lead-up to Christmas Eve, the Cadbury Secret Santa postal service will be prominently featured through a multi-channel marketing approach, aimed at boosting sales...
Doritos and Xbox collaborate for on-pack promotion to celebrate major game launch
 The current promotion aims to engage with the gaming community during one of the biggest releases for gamers this year. This will reinforce Doritos as...
Introducing the Groundbreaking MicroStation – Food 2 Go Solution by Jake and Nayns
Jake and Nayns’ is revolutionizing the world of on-the-go dining with their latest creation, the Jake & Nayns’ MicroStation. As a renowned name in the...
Pladis enables retailers to seize greater opportunities in biscuit gifting
pladis, a leading player in the biscuit industry, is revolutionizing the way retailers approach biscuit gifting with their innovative year-round gifting range. This exciting venture,...
Hardy’s New Worldwide Creative Direction
Hardys has recently unveiled a fresh and captivating global branding strategy with the motto “The Joy of Certainty”. This new approach aims to appeal to...
Baileys Enlists Hannah Waddingham to Front Their Festive Advertising Campaign
In a grand collaboration titled ‘Symphony of Indulgence’, Baileys has joined forces with one of the UK’s most beloved actors, Hannah Waddingham. This unique and...
The Growth of Jisp’s Scan & Save Advances Rapidly
Shopper savings through the app have surpassed £1.35m, with almost £850,000 of that attributed to this year. This significant increase in savings follows Jisp’s previous...