Weetabix Crispy Minis’ new packaging will be showcased in a 20-second connected TV asset set to appear on national television screens. This marketing initiative represents a £360k investment from the Weetabix Food Company in the popular breakfast cereal. In addition to connected TV, paid social and a robust influencer campaign will run throughout November to further enhance brand awareness.
In the words of Virginia Farbon, brand manager at Weetabix, “The new commercial investment in Weetabix Crispy Minis reflects the brand’s ongoing success. Weetabix Crispy Minis already proudly holds the second-highest RSV position in the Tasty Category, and sixth overall in cereal as a whole, with an impressive RSV of £28.7 million from just two SKUs.”
Farbon continues, “Our new campaign is designed to remind everyone of Weetabix Crisp Minis’ fantastic non-HFSS credentials and ensure families know that, when it comes to breakfast, there’s a healthier choice that not only offers great taste, but also eliminates the need for compromises on those hectic mornings!”
