Food and Beverage Business
Consumer

New Arrival: VK Chocolate Orange for Christmas Now Available in Stores

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Introducing the VK Chocolate Orange, now available in VK Mixed Packs in 70cl bottles. Each festive Mixed Pack contains a code with a chance to win a limited edition VK Christmas jumper. There are 100 winning leaflets placed randomly in the festive Mixed Packs. All winners simply need to send their code to @VKdrink on Instagram to claim their jumper.

Furthermore, the brand is running a campaign to create a National Christmas Day for students on the 25th of November. Leading up to the event, a digital campaign will feature twelve days of giveaways with over £3,000 of prizes to engage VK fans and allow them to create their ultimate VK Christmas Day. Reaching tens of thousands of students, VK will be at the center of celebrations during the festive period. Data has revealed that the number one reason 18-24s drink is to connect and socialize with each other.

In the words of Daniella Mulvey, brand manager at Global Brands Ltd: “At VK, we’re all about celebrations, bringing people together, and associating the brand with socializing and having a great time.

“We’re thrilled to continually drive engagement with fans and students through our Christmas activations and this VK twist on a classic stocking filler, and look forward to building on our position as the number one trad RTD choice for students as we head into 2024.

“Every VK limited edition festive flavor has sold out ahead of the big date – so VK fans need to be quick off the mark to get their hands on this limited edition flavor!”

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