Introducing Weetabix’s Marvel-themed Oaty Bars for Kids, now HFSS compliant
The Marvel Oaty Bars boast a low sugar content of just 3.2g per bar, making them a delicious and healthy snack option. Available in three...
Tag : Weetabix
Deeside Cereals acquired by Weetabix in UK breakfast-cereal merger
Post Holdings’ Weetabix has acquired Deeside Cereals, another UK-based breakfast-cereal business, from Wholebake in an effort to expand its capabilities and manufacturing capacity. The deal...
Weetabix’s 2023 Sustainability Report and On-Pack Initiative
For the first time, the report introduces a new on-pack initiative aimed at familiarizing consumers with the real British farmers growing Weetabix wheat. In October,...
New Look Unveiled for Weetabix Crispy Minis Ad Campaign
Weetabix Crispy Minis’ new packaging will be showcased in a 20-second connected TV asset set to appear on national television screens. This marketing initiative represents...
This Month, Freshly-designed Weetabix Boxes to Arrive on C-Store Shelves
At Weetabix, we take great pride in our commitment to sourcing locally and supporting sustainable farming practices. That’s why we’re excited to announce the launch...
Weetabix’s Summer Giveaway: Win an Official Football Shirt Every 90 Minutes!
Weetabix is excited to announce its upcoming hero campaign, running from July until the end of September. During this time, our best-selling products, including Weetabix...
Disney Characters Make an Appearance in Weetabix’s Latest Breakfast Range
We are thrilled to announce that The Weetabix Food Company has teamed up with Disney and Marvel Kitchen to create a range of breakfast products...