Food and Beverage Business
Consumer

The London Porter from Nirvana makes a comeback

NIRVANA-LONDON-PORTER-BOTTLE-AGAINST-ZIG-ZAGS-WITH-WRITING-LANDSCAPE.jpg

According to Nirvana, the company is anticipating further growth in the category due to the trend of no/low ‘mixing’, where beer drinkers alternate between full-strength and no/low beers.

The London Porter features multiple roasted malt varieties and the classic British hop variety Fuggles.

It boasts an ABV of 0.5% and is priced at £2.50 RRP for a 330ml bottle.

Founder Becky Kean stated, “We were ahead of the no/low curve when we started and now we’re riding the wave that’s come along. People aren’t just switching to no/low occasionally – or exclusively for Dry January – they’re genuinely embracing them.”

The porter is part of Nirvana’s six-strong core range and is available through selected cash and carries and wholesalers, including LWC and Inn Express.

Related posts

Bakers from London secure new contract with Aldi

FAB Team

Seven Bro7hers Brewing Co and Aldi announce the comeback of their collaboration with the release of two fruit-infused beers

FAB Team

London Essence unveils a bold new packaging and retail format design

FAB Team