Food and Beverage Business
Consumer

Revamped WKD X: Fresh Design and Exciting Flavours

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WKD X, the 7% ABV sub-brand of WKD, is expanding its range with the introduction of Dark Berry, Blue Raspberry, and Mango Passion flavors, along with new 500ml can designs.

Available only in single cans, WKD X is an alcoholic beverage containing caffeine, guarana, and taurine, positioning itself in the buoyant high energy/higher ABV segment.

Alison Gray, head of brand – WKD at SHS Drinks, stated, “Since its launch, WKD X has received an overwhelming response from both the trade and consumers. This next stage of development aims to assist customers in further growing the enhanced RTD segment. The high energy/higher ABV segment is experiencing significant growth – surpassing the total RTD category at a considerable rate. We understand the importance of ‘newness’ in driving sales.”

All three WKD X fruit flavors will be available in standard formats and £2.99 price-marked pack (PMP) alternatives. Both the standard pack and PMP 500ml single cans will continue to be available in trade packs of 12 units.

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