Volvic Takes the Plunge into Functional Water Segment
Volvic has officially entered the functional hydration segment with the introduction of Volvic Vitamin+. This strategic shift represents a notable change for the Danone-owned brand,...
Tag : product innovation
Pret A Manger Chooses Sabert for Improved Granola Packaging
Simon Oxley, the global head of packaging at Pret A Manger, emphasized that the initiative aimed to enhance the overall customer experience. “We’ve worked with...
Polypouch UK Partners with Sihl Germany to Offer Customized Pouches
Sihl, a leading German manufacturer in coatings, has developed a patented high-barrier, recyclable plastic pouch that can be printed in vibrant, full-color designs. This innovation...
Leveraging Efficiency and Innovation: The Frozen and Chilled Foods Industry Response to the Cost of Living Crisis
The tightening grip of the cost of living crisis continues to present challenges to households globally. Within this context, manufacturers in the frozen and chilled...
Brands experience reduced product innovation amidst economic pressure
Covering the six largest markets in Europe (UK, France, Italy, Germany, Spain, and Netherlands), this report unveils a decline in product innovations over the past...