Simon Oxley, the global head of packaging at Pret A Manger, emphasized that the initiative aimed to enhance the overall customer experience.
“We’ve worked with Sabert for many years, and they were quick to engineer a solution which improved the offering while still using the original packaging format,” noted Oxley. He further stated, “Sustainability is important to Pret, so we’re also delighted that the entire packaging solution is fully recyclable and made from Forest Stewardship Council (FSC) certified paperboard.” This focus on sustainable packaging aligns perfectly with current food and drink consumer trends.
Jack Richardson, senior national account manager at Sabert Corporation Europe, contributed by saying, “The insert is the perfect solution while also being simple to use and cost-effective. It is also conveniently packed in cases of 50 pcs to maximize storage space in-store.” This practical approach speaks to the ongoing trends in food and drink marketing, where efficiency and sustainability matter greatly.
Ultimately, the key outcome is a notable positive impact on Pret’s delivery sales during the breakfast period, as well as increased usage of the delivery box we were already supplying. This reflects a broader commitment to food and drink sustainability, reinforcing the importance of innovative solutions in food and drink packaging.
