Oda, an online grocer based in Oslo, has made a name for itself by prioritizing sustainability. In an effort to reduce plastic waste, the company uses reusable cardboard boxes instead of plastic bags. Additionally, Oda claims to be the first online grocer to include the carbon footprint of customers’ shopping on their receipts.
Inoqo, a technology company specializing in sustainability assessment, has partnered with Oda to help assess the carbon footprint of Oda’s extensive 6,600 food and drink product range. By considering product ingredients, composition, and the entire production and distribution processes, Inoqo’s technology aims to provide a comprehensive analysis of environmental impact.
According to Markus Linder, Founder and CEO of Inoqo, this partnership represents a major advancement in Scope 3 assessment and communication within the grocery industry. He explains that Inoqo’s AI-powered platform can analyze the impact of products based on specific features such as ingredient origin, production methods, packaging, and transportation.
Inoqo has developed an AI-driven SaaS platform that enables grocery retailers to assess the environmental impact of thousands of food and beverage products with precision and scalability. This platform empowers retailers to communicate the impact of their products to consumers and gain insights on reducing their products’ environmental footprint.
Turi Pettersen, Head of Sustainability and DEI at Oda, expresses enthusiasm for Inoqo’s technology, believing that it can significantly impact the industry. Pettersen emphasizes the importance of comparable data in understanding the current state of environmental impact and driving improvement.
The partnership between Oda and Inoqo comes after the latter company successfully transitioned to a B2B business model. Originally focused on a consumer app, Inoqo realized the potential for greater impact by assisting grocery retailers in managing their food supply chains’ environmental impact.
