Misha’s has acquired fellow US dairy-free cheese supplier Vertage, significantly broadening its product range in response to “growing consumer demand” for alternative cheeses.
This acquisition enhances Misha’s product portfolio by adding shredded and sliced non-dairy cheeses, with ambitions to expand into additional categories this year. Misha’s aims to leverage this partnership to better meet the rising consumer interest in innovative dairy-free alternatives.
Furthermore, this strategic move enables the company to benefit from Vertage’s existing partnership with Fresh Del Monte Produce. Misha’s expects to gain access to Fresh Del Monte’s “comprehensive” logistics network, streamlining operations and improving distribution capabilities.
In a recent statement, Misha’s founder and CEO Aaron Bullock remarked: “By integrating Vertage’s expertise and leveraging Fresh Del Monte’s infrastructure, we’re not only scaling our operations but also evolving our product offerings to meet consumer demand.”
“The introduction of shredded cheeses and slices is just the beginning – we’re excited to unveil even more categories in 2025.”
Moreover, Misha’s intends to utilize Fresh Del Monte’s “advanced” production capabilities to launch new product lines efficiently.
Misha’s products can be found at major retailers such as Kroger, Walmart, Erewhon, Mother’s Market, and Whole Foods Market.
Upon the deal’s completion, Vertage CEO Tim Wildin will transition to the role of chief marketing officer at Misha’s.
Wildin stated: “Misha’s and Vertage share a mission to reimagine the future of food. This acquisition allows us to bring our innovations to more consumers while staying true to our commitment to taste, quality, and sustainability.”
“I’m thrilled to see Misha’s leverage our technology to expand the product line and redefine how delicious dairy-free cheese can be.”