Food and Beverage Business
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Introducing Weetabix’s Marvel-themed Oaty Bars for Kids, now HFSS compliant

Weetabix introduces Marvel-inspired, HFSS compliant kids’ Oaty Bars

The Marvel Oaty Bars boast a low sugar content of just 3.2g per bar, making them a delicious and healthy snack option. Available in three enticing flavours – white chocolate, milk chocolate, and caramel – these bars are sure to appeal to children and parents alike.

Superheroes play a significant role in the lives of children, with superhero play ranking as the top play pattern for kids aged 4 to 12. Building on this insight, Weetabix has crafted each Marvel Oaty Bar to showcase one of the 15 top-rated Marvel characters, sparking imaginative play in every bite. Each pack contains five different characters, adding an element of surprise and excitement.

Incorporating eye-catching designs, each Marvel Oaty Bar pack features a QR code that leads children to an engaging Marvel superhero game. The integration of technology and fun gameplay enhances the overall experience for young consumers.

Lou Vickers, head of challenger brands at Weetabix, emphasizes the importance of providing parents with suitable snack options for school lunch boxes. Vickers states, “Weetabix has always prioritized HFSS-compliant family products. Our collaboration with Marvel allows us to offer parents a delicious and healthy snacking choice for their children, balancing taste and nutrition.”

The new Marvel Oaty Bars have garnered a remarkable 92% approval rating from children, demonstrating their widespread appeal. This positive feedback indicates a strong desire among kids for their parents to purchase these bars, highlighting the success of this innovative product offering.

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