We are thrilled to announce that The Weetabix Food Company has teamed up with Disney and Marvel Kitchen to create a range of breakfast products that children will love. Our products will be HFSS compliant, meeting Disney and Marvel’s strict nutritional standards.
Al Porter, our marketing controller, stated that “the coming together of two iconic family brands is a landmark moment for the breakfast sector.” We are truly excited about inspiring children’s imaginations right from the start of their day through this partnership with Disney. Our team is already working hard to optimize Disney’s rich character and hero heritage to create unique and wonderful breakfast experiences for our customers. Stay tuned for some exciting and inspired twists!
Supported by striking in-store activations, Weetabix aims to deliver an exciting and visually appealing shopper experience that drives sales. We will be incorporating eye-catching, dual-branded pallet drops, POS, and gondola ends to create a truly magical in-store experience.
In summary, our collaboration with Disney and Marvel Kitchen is a defining moment for the breakfast sector. We are confident that our joint efforts will provide children with a breakfast experience they will cherish and remember for years to come. Keep an eye out for Weetabix’s extraordinary breakfast products, optimized by Disney’s iconic character and hero heritage.
