In a significant move towards sustainability, UK retailer Sainsbury’s has implemented a strategy to minimize plastic usage in its in-store bakery products, thereby actively contributing to waste reduction.
Previously packaged in plastic clam-shells, doughnuts and pastries will transition to environmentally friendly cardboard and paper packaging. By making this switch, Sainsbury’s estimates a remarkable 90% reduction in plastic waste, amounting to approximately 414 tonnes of plastic saved annually.
Specifically, doughnuts will now be presented in cardboard boxes featuring a transparent window, while twin-pack pastries will adopt paper bags. This transition not only enhances the visual appeal of the products but also aligns with growing consumer demand for sustainable options.
Furthermore, Sainsbury’s in-store bakery bread products will experience a substantial reduction in plastic usage—up to 60%—by eliminating the need for full plastic bags on loaves, baguettes, and batons. In their place, Sainsbury’s will utilize recyclable paper bags, complete with a plastic window. These innovative changes are projected to save around 152 tonnes of plastic each year.
Critically, the plastic windows incorporated into the new packaging can be “easily separated” from the cardboard boxes and paper bags. This allows for efficient recycling at Sainsbury’s supermarkets, while the cardboard and paper materials can be recycled effortlessly at home through kerbside collection. Such initiatives not only emphasize Sainsbury’s commitment to sustainability but also reflect the company’s proactive approach in response to environmental concerns.
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